PORTFOLIO
UX Storyboard
Project Background
InsideTracker's business model heavily relies on customers' continuous repurchase of blood tests. It has been a priority to shift the company towards a membership-based model whereby customers pay for access to the InsideTracker platform.
The Challenge
Various approaches were investigated during the process of determining the nature of an InsideTracker membership. One method involved examining the potential customer journey, and a UX storyboard was developed to facilitate discussions about the customer experience.
Company overview
InsideTracker is a personalized nutrition and wellness platform that leverages cutting-edge science and technology to provide individuals with actionable insights into their body's unique needs. By analyzing blood, physiological and genetic data, InsideTracker offers personalized recommendations for optimizing health, fitness, and overall well-being.
